Nicholas Biswas, Regional Business Manager for Gaming in Middle East and Africa for Lenovo PCSD business highlights that Lenovo’s Legion range brings cutting-edge performance, cooling technology, and customization for Middle Eastern gamers. With products like Legion 9i and Legion Go, Lenovo empowers gamers across all levels, supported by local engagement and tailored services.
What sets the new Legion range apart from other gaming products in the market, particularly in the context of the Middle East?
The new Legion range prioritizes performance and innovation to deliver an unparalleled gaming experience. We have equipped our devices with the latest hardware, including powerful processors and graphics cards, to ensure smooth gameplay even for the most demanding titles. Our advanced cooling technologies, such as Legion Coldfront, maintain optimal performance even in the Middle East’s warm climate. The Legion ecosystem’s versatility, with accessories like the Lenovo Legion Go series, empowers gamers to personalize their setups and cater to their individual gaming styles.
How does Lenovo’s Legion range cater specifically to the preferences and needs of gamers in the Middle East?
Our Legion range caters to the diverse needs of Middle Eastern gamers with a comprehensive ecosystem spanning from the accessible Legion LOQ series to the high-performance Legion 9i, culminating in the portable power of the Legion Go handheld.
Legion LOQ is designed for gaming enthusiasts and beginners, offering a perfect entry point into the world of gaming with reliable performance and affordability. It ensures that newcomers can enjoy a seamless gaming experience without breaking the bank.
High end devices like the Legion 9i, on the other hand, are aimed at e-sports professionals and streamers. It delivers top-tier performance with cutting-edge technology, ensuring that competitive gamers have the edge they need to excel. With advanced cooling systems, high refresh rate displays, and powerful processors, the Legion 9i is built to handle the most demanding gaming and streaming tasks.
Legion Go, our portable gaming device takes gaming on the move to the next level by delivering all PC and console games in a portable device that can be played from anywhere. This handheld device is perfect for the region’s growing mobile gaming community, offering dedicated accessories like the USB-C Dock and Charging Connector to enhance the gaming experience on the go.
This spectrum ensures gamers of all levels find a device that aligns with their budget and performance needs. Lenovo’s commitment to providing a seamless transition between mobile and desktop gaming experiences, coupled with bold design aesthetics and competitive pricing, makes high-performance gaming accessible to a wider audience in the region.
How is Lenovo engaging with the gaming community in the Middle East to promote the Legion range? Are there any specific partnerships, events, or sponsorships planned?
To engage the Middle Eastern gaming community, Lenovo has adopted a multi-faceted strategy. Partnerships with esports organizations like G2 Esports and Al Nasr Esports provide targeted exposure to gamers. Collaborations with educational institutions like Al Dar and GEMS integrate gaming and esports into curricula, nurturing future talent. Lenovo’s active participation in and sponsorship of gaming events offers hands-on experiences with Legion products. The 100,000+ strong Legion Community fosters a vibrant gaming culture, promoting innovation, inclusivity, and a shared passion for gaming within the region.
What role does local feedback play in the development and refinement of the Legion products for this market?
We actively seek and integrate local gamer feedback into the development and refinement of Legion products for the Middle Eastern market. This feedback helps us identify and prioritize features that resonate with regional preferences. We also use this feedback to optimize product performance under the specific environmental conditions of the Middle East, considering factors like temperature and connectivity. Local insights guide our design process, ensuring Legion products align with the cultural and aesthetic sensibilities of Middle Eastern gamers.
What after-sales support and services are available to Legion customers in the Middle East? How is Lenovo ensuring a seamless customer experience?
Lenovo demonstrates its commitment to customer satisfaction through a comprehensive suite of after-sales services for Legion customers in the Middle East. Legion products come with a standard warranty covering hardware defects, but what truly sets them apart is the availability of Lenovo’s Premium Care, even for the Legion Go. This premium support provides an added layer of assurance with accidental damage protection and personalized hardware and software assistance from experts. For additional support, Lenovo offers extended warranties, phone and online technical support, and access to authorized service centers across the region, ensuring a seamless and positive customer experience.
How do Lenovo address the needs of both casual and professional gamers in terms of support and service?
We recognize the diverse needs of gamers, which is why we offer a multi-layered support system. For casual gamers, we provide readily accessible online resources, including FAQs, user manuals, and active community forums. These platforms empower users to find answers independently and connect with fellow gamers to share knowledge and experiences. For professional gamers and enthusiasts who demand a more personalized and immediate support experience, we offer Legion Ultimate Support. This premium service provides 24/7/365 access to expert gaming technicians via chat, email, or phone. These specialists offer in-depth technical assistance, performance optimization tips, and swift resolution to any issues, ensuring a seamless and high-performance gaming experience.
How does Lenovo see the gaming market evolve in the Middle East, and how is Lenovo aiming to strengthen its positioning in gaming?
The Middle Eastern gaming market is experiencing explosive growth, fueled by a young, tech-savvy population with a passion for gaming. Recognizing this immense potential, we’re actively engaging with the region’s gaming community. We’re partnering with influencers, esports teams, and gaming organizations, and participating in and sponsoring major gaming events and tournaments. This provides gamers with opportunities to experience the latest Legion products firsthand and connect with fellow enthusiasts. We are developing products specifically tailored to Middle Eastern gamers, such as the mobile-focused Lenovo Legion Go series, aligning with the region’s growing mobile gaming scene. Our accessories and peripherals are also designed to cater to the diverse gaming styles and needs of the local community.
