Peter Oganesean, Managing Director of HP Middle East, explains that the gaming industry is booming in the region. Millions of people are immersing themselves in virtual worlds, competing in esports events, and seeking the latest and greatest gaming experiences. However, not everyone has been able to fully participate in this exciting world due to the high cost of premium gaming brands. Recognizing this gap, HP has developed a multi-brand gaming strategy to make gaming more accessible and personalized for a wider audience.
Omen and Victus: A Dual Approach to Gaming
At the heart of HP’s gaming strategy are two distinct brands: Omen and Victus. Omen, the premium gaming brand, offers top-of-the-line gaming PCs and accessories that deliver exceptional performance and are designed for the most dedicated gamers. On the other hand, Victus is HP’s value-focused gaming offering, catering to a broader segment of the market that may not be able to afford high-end gaming PCs.
The introduction of the Victus brand at more affordable price points is a significant move by HP. It aims to bridge the gap between gamers who desire to play but are unable to invest in premium gaming equipment. By providing a more accessible option, HP is democratizing gaming, allowing a wider audience to experience the thrill and excitement of the gaming world.
A Complete Gaming Ecosystem
HP recognizes that gaming is not just about hardware; it’s about the overall experience. To truly cater to gamers’ needs, the company is transitioning from solely being a hardware vendor to providing a complete gaming ecosystem. This includes not only top-tier gaming PCs but also a range of accessories and software/services that enhance the gaming experience.
One important step in this transition is the acquisition of HyperX, a well-known brand specializing in gaming accessories. By integrating HyperX accessories like headsets, microphones, and keyboards with the Omen brand, HP is able to offer gamers a personalized and customized experience. This integration ensures that every aspect of the gaming experience is carefully curated and optimized to meet the unique preferences and requirements of individual gamers.
Engaging with the Gaming Community
HP understands the importance of connecting directly with the gaming community to gain insights and better understand their needs. To achieve this, the company has partnered with Riot Games, the creator of the popular game League of Legends, as an official technology partner for esports events. This partnership not only allows HP to engage directly with the gaming community but also provides valuable opportunities to observe and learn from gamers in action.
By actively participating in esports events and engaging with gamers, HP can gather feedback, identify trends, and stay ahead of the curve in terms of meeting the evolving demands of the gaming industry. This direct interaction with the gaming community enables HP to develop products and services that truly resonate with gamers and offer them the best possible gaming experience.
Sustainability: A Key Focus
In today’s world, sustainability is a crucial consideration for any industry. HP recognizes this and has made it a key focus in its gaming offerings. The company is committed to reducing the environmental impact of its products by using recycled materials and optimizing packaging. By incorporating sustainable practices into its gaming strategy, HP aims to make a positive contribution to the environment while providing gamers with top-quality products.
Omen Transcend: Blending Gaming and Business
One noteworthy addition to HP’s gaming lineup is the Omen Transcend line. This unique product combines gaming performance with everyday portability, all within a sleek 14-inch form factor. The Omen Transcend is designed to meet the needs of gamers who also require a device for business or academic purposes. With its powerful specifications and compact design, this laptop offers a seamless transition between gaming and other tasks, making it a versatile choice for those who require both gaming capabilities and productivity on the go.
The Growing Importance of Gaming for HP
HP recognizes the incredible growth and significance of the gaming market and is fully committed to meeting the needs of gamers. The company sees gaming as an important part of its consumer business and is dedicated to providing gamers with a more personalized and integrated gaming experience.
By offering a range of hardware, accessories, and software/services, HP ensures that every aspect of the gaming experience is carefully considered and optimized. This comprehensive approach allows gamers to fully immerse themselves in their favorite virtual worlds and enjoy a seamless and immersive gaming experience.
The Middle East: A Thriving Gaming Hub
In the Middle East and North Africa region, HP is actively engaging with the gaming community, recognizing the region’s growing prominence as a gaming hub. Initiatives like the gaming garage program offer free online courses and certifications for gamers interested in game design and development, providing valuable resources and support for aspiring gaming professionals.
HP views Dubai and Abu Dhabi as particularly important locations for gaming in the Middle East. With plans to organize more strategic gaming events and activities in the region, HP aims to further strengthen its presence and engagement with the local gaming community. By fostering a thriving gaming ecosystem in the Middle East, HP is creating opportunities for gamers to connect, learn, and excel in the exciting world of gaming.
Gaming for All
In conclusion, HP’s gaming strategy revolves around making gaming accessible and personalized for a wider audience. Through its multi-brand approach, HP offers both premium and value-focused gaming options, ensuring that gamers of all budgets can enjoy the thrill of gaming.
By transitioning to a complete gaming ecosystem, HP goes beyond hardware, providing gamers with a range of accessories and software/services that enhance their gaming experience. Engaging directly with the gaming community and partnering with industry leaders like Riot Games allows HP to stay at the forefront of the gaming industry and better cater to gamers’ needs.
Sustainability is also a key focus for HP, with efforts to reduce the environmental impact of gaming products. The introduction of the Omen Transcend line further demonstrates HP’s commitment to meeting the diverse needs of gamers.
In the Middle East, HP is actively supporting the growth of the gaming community, providing resources and organizing events to foster talent and innovation in the region. With a strong presence in Dubai and Abu Dhabi, HP is well-positioned to further strengthen its engagement with the local gaming community.
In essence, HP’s gaming strategy is driven by a dedication to creating an inclusive and immersive gaming experience for all. Whether you’re a hardcore gamer or someone looking to dip their toes into the gaming world, HP has something to offer. With its focus on accessibility, personalization, and sustainability, HP is shaping the future of gaming, one innovation at a time.
