Superbloom, a game studio focused on building modernized lifestyle mobile games for women, today announced a $3 million seed round led by BITKRAFT Ventures with participation from 1Up Ventures and Joakim Achrén Syndicate. The capital will be used to assemble the core team of designers and engineers in order to develop the studio’s first title.
Founded by Emily Yim and Ksusha Zito, the Superbloom team has over two decades of experience working at major mobile gaming publishers and studios, such as Dots, Glu, EA, Zynga, and New York Times. Bringing together their deep understanding of the audience and market for lifestyle and casual mobile games, the team will initially develop titles with unique lifestyle content niche that hasn’t been gamified yet, ranging from crafting to tablescaping. The studio is on a mission to create elevated lifestyle games and tap into the diverse interests of women while bringing meaningful social connections that enrich players’ lives. Superbloom plans to innovate its games with a creator economy and social connections that mirror real-life interactions.
“Lifestyle gaming, which has powered some massive exits, is experiencing an evolution which will be largely ushered in by introducing fresh and relevant gameplay to the largely underserved female audience. We are excited to support a dynamic female founder duo with deep genre knowledge and the triple threat of design, tech, and live ops expertise,” said Faye Maidment, Associate at BITKRAFT Ventures.
“Women deserve games that are designed with their interests in mind. Although the core demographic of lifestyle games are largely millennial and gen x women, the same demographic isn’t seen in the makeup of the studios. We plan to use our strengths as a female-founded team, and lean into new trends in the lifestyle space to create elevated games that focus on the diverse interests of women and build a community around our audience,” commented Emily Yim, CEO and Co-founder of Superbloom.
Superbloom’s culture is built around open collaboration, honest respectful communication, and intentional inclusivity. The studio is focused on creating a team that embodies both the qualities of a curious self-starter and an empathetic team player. Superbloom plans to hire up to 12 more people in the next 18 months to continue its product roadmap.