XFX to launch AMD Navi Series of Graphic Cards powered by Next-Gen 7nm GPU

XFX to launch AMD Navi Series of Graphic Cards powered by Next-Gen 7nm GPU

Sunny Narain, Vice President and Regional Sales for Middle East & Africa at XFX, speaks to Anita Joseph about the launch of their new Graphic Cards AMD NAVI Series, which is based on AMD’s 7-nanometer GPU architecture, a new technology breakthrough that will enhance the user experience for gamers. With this launch XFX becomes the first and perhaps the only company in the Middle East to offer ready for new graphic cards for gamers in the region.

In a big boost to the gaming scene in the MENA region, XFX, a division of the Hong-Kong-based Pine Technology Holdings Limited, will be launching the highly anticipated AMD NAVI Series on the 7th of July (7/7).. Building on AMD’s recently announced 7-nanometer Graphics Processing Unit (GPU), the new cards – 5700XT and 5700 will be launched at par with the Global launch date along with stock availability in the region.

Sunny Narain, Vice-President, XFX, Regional Sales said AMD’s 7 nanometer chipset represented a breakthrough in the gaming industry, not only for its design and performance but also for its power efficiency. “In a market where new technology creates new demand, the chipset promises to drive fresh growth and enhance the overall interest,” he told Games MEA.

XFX has been a strategic partner of AMD since 2009, following which the focus has been on XFX AMD Radeon designed graphic cards. The company has been heavily investing in R&D to stay on top of market trends and ensure that customers get the best experience.

“In a market that is growing fast, we need to innovate and come up with new products that redefine the gaming experience, as customers always look for something new,” Narain said. “With so much competition around, end users are looking for more and better functionalities, and the launch of the new graphic cards is a huge step in that direction,” he said.

These graphic cards provide greater features and choice, ensuring that customers get the best value for money. “At XFX, we take care to ensure that our products come in different ranges. For example, let’s take the Radeon RX580 Series. A run in the mill strategy would be to provide the lowest possible cost design. However, at XFX, we offer a range RX580, with our GTR and GTS Editions, Black Editions and CORE clock editions, 4GB or 8GB versions, Removable LED Fansink deigns, Short board and Long board, Extra Display Outputs. So you see, we offer the complete range, at competitive prices.”

“Looking at the current trend in the MENA region, we believe there is a huge potential for gaming and gaming products. There is a lot more awareness and we have seen the overall trend in the last few years where there has been significant growth. XFX also specializes in Power Supplies ranging from low end 500Watts to high end 1000Watts, the demand for mid to high end is on the rise which shows that more Gaming PCs are being built. Also, we recently launched a complete range of Gaming Chairs which are gaining traction as well. Overall its very exciting and we look forward to further growth. The 7 nanometer chipset, is, in this sense, a huge leap forward in the gaming scenario,” he added.

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