GEM Events, the organizers of Insomnia Gaming Festival in Dubai and Saudi, have announced the world’s first virtual gaming festival Game On. It is a 100% free to attend, fully customizable, interactive, 24/7 festival terrain where experiences can be tailored to really resonate with the virtual visitors.
GEM Events is confident that Game On will draw in over 10 million visitors just in its first year, providing companies with a new creative platform that enables them to engage with their audience in an entirely new way.
Users will be able to create and customize avatars to navigate the festival grounds and interact with the different stands and environments. This will give publishers an unlimited number of possibilities, and enable creative new ways to showcase their latest products and announcements, without the confinements of the physical world.
“This is a monumental year for the gaming industry,” says James Magee, CEO and Co-Founder of GEM and Game On, “there has been a major shift to online content and events, and we wanted to offer a platform for the industry to expand the reach of traditional festivals. We are very proud of our success last year with Insomnia, and we believe that the online sphere offers a far greater reach and endless growth potential. We are confident that, with our global partners, we will bring together the largest gaming audience in the world.”
Game On will combine the best of both physical and virtual events, creating a platform that provides on-demand endless entertainment. Gaming events need to find a new home in the emerging ‘new normal’, and Game On is here to welcome them.