Western Digital lunches WD_Black for PC and console gamers

Western Digital lunches WD_Black for PC and console gamers

Western Digital today launched a new portfolio of WD_Black external storage solutions in the Middle East purpose-built for PC and console gamers. The five new solutions introduced today have been thoughtfully designed to address the challenge of storage and performance with the existing console and PC storage range between 500GB-1TB which could be filled quickly with just a few games.

The new range provides performance, capacity and reliability to help PC and console gamers to drive their game and play without limits. The solutions include the WD_Black P50 Game Drive SSD, a first-to-industry SuperSpeed USB (20Gb/s), USB 3.2 Gen 2×2 device.

“The performance and capacity limitations that gamers face today with their current systems limits their ability to take advantage of the increasingly immersive and responsive in-game experiences available today. We are tackling common gaming storage challenges to help make room for the latest releases, whether a gamer has been playing for years or is just starting out and looking for a high-performance edge. With the latest additions to our WD_Black portfolio, anyone from the casual to hardcore gamer can now capture a variety of games, in one accessible place,” said Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital Corporation.

Bringing this superior gaming experience to life, Western Digital unveils a pop-up gaming park at this year’s edition of the Etisalat Beach Canteen, the central hub of the ongoing Dubai Food Festival (DFF). Located at Jumeirah Beach behind Sunset Mall, the WD_Black Gaming Park will provide an immersive space for visitors to enjoy their favorite games on the beach up until March 14, 2020.

Designed for audiences of all ages, the gaming park will include an exclusive VR experience as well as designated spaces for other gaming consoles. At the main stage, one on one gaming tournaments will be held throughout the event with the chance for visitors to compete to win prizes from Western Digital. In addition, Yalla Esports, Dubai based esports startup and Western Digital partner, will also be conducting workshops on the topic of building a high performance PC and designing your own esports team logo.

Simultaneously at Virgin Megastore at the Mall of the Emirates in Dubai, visitors will be greeted by a WD_Black gaming zone including a VR driving simulation and other popular games.. At the activation, gaming enthusiasts stand the chance to register for a competition at the location to win exciting prizes by setting records on either game up until March 7, 2020.

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