Generation Alpha, the first truly digitally immersed generation born into an environment dominated by smartphones, tablets, and other electronic devices. Gen Alpha currently includes all children born in or after 2010, the world’s youngest population is driving an inspired generation of gaming.
With the number of gamers in MENA’s three largest markets (Saudi Arabia, United Arab Emirates and Egypt) expected to reach 86 million by 2025, top global brands are looking for innovative and creative concepts to reach this lucrative audience.
Leading e-sports company, Power League Gaming (PLG), has built one of the biggest active online gaming communities in the Middle East for KFC Arabia, through the creation of a dedicated gaming account, KFC Gaming ME, and the launch of the first KFC gaming show in the world.
Power League Gaming (PLG) has announced that it has been awarded the prestigious contract by Razer, the world leader in high-performance gaming hardware, to launch its Razer Invitational tournament series for the first time in the MENA region.
Power League Gaming (PLG) has announced the launch of the region’s first, fully-equipped 10,000 square foot production studio, that has been specifically built to deliver outstanding eSports and gaming content for regional and global audiences.
Building on the success of the Miss Esports platform – a Lenovo and Power League Gaming (PLG) initiative for more inclusive gaming, the duo today announces the launch of the Miss Esports League, a MENA-wide tournament for female gamers.
Lenovo and Power League Gaming (PLG) have joined hands to challenge conventions and raise the profile of female gamers in the Middle East and North Africa (MENA). Launched earlier this year, Miss Esports is the duo’s new platform which seeks to celebrate female gamers, while providing a safe and