Ipsos
Middle East Gamers drive brand engagement
Gaming in the Middle East has evolved from a pastime into a thriving economic powerhouse, attracting brands, advertisers, and influencers eager to engage with its rapidly expanding audience. In collab...
Saudi Arabia emerging as a global powerhouse in gaming and esports
Saudi Arabia is cementing its position as a global powerhouse in gaming and esports, with unprecedented growth in competitive gaming, live events, and digital engagement. A new study by Power League G...
PLG highlights top gaming trends in UAE and Saudi Arabia
Power League Gaming (PLG) has unveiled an exciting new report in partnership with Ipsos, the global leader in market research. This comprehensive study offers a deep dive into the gaming ecosystems of...