Razer today announced #GoGreenWithRazer program, a 10-year environmental roadmap to help preserve nature and protect the environment – ensuring a cleaner, greener world for future generations.
The company set new targets include the use of 100% renewable energy by 2025, all products to use recycled or recyclable materials by 2030, and being 100% carbon neutral by 2030. As part of this movement, Razer is also galvanizing the community – youth, millennials and Gen Z to make a difference through several green initiatives. This includes recycling and being aware of its environmental footprints.
“Through our #GoGreenWithRazer campaign led by our Sneki Snek mascot, the Razer community has been insanely supportive and passionate,” says Min-Liang Tan, Razer Co-Founder and CEO. “Awareness of how we impact the environment is incredibly important. Hence, Razer has planned out a sustainability roadmap to continue fighting environmental and climate changes. We’re determined to make the world a better place for all of its citizens to game and live in.”
Razer commits to reduce and eradicate the use of single-use plastics in all offices to reduce Greenhouse Gas emission, preserve bio-habitats, and aim to be 100% carbon neutral by the year 2030. In a statement, the company said where they cant reduce and renew is not possible, Razer will restore through investments in forestry and other environment-impact projects.
Today, Razer’s European office in Hamburg, Germany is already powered by renewable energy, and the new, soon-to-be-opened Razer SEA HQ in Singapore will also follow suit. By year 2025, all global offices will be powered by 100% renewable energy.
Razer is proud to be part of an ecosystem that is characterized by inclusivity and solidarity. As a leader in the gaming community, Razer pledges to leverage its influence and rally gamers worldwide to contribute to the brand’s green cause through opportunities for fans via product offerings.
Furthermore, Razer will adopt #GoGreenWithRazer as a global corporate social responsibility focus to empower and encourage the community to contribute and support the global green movement – with Sneki Snek, Razer’s hugely popular sustainability mascot, leading the charge.
As a result of the overwhelming success of Razer’s partnership with Conservation International, Razer has recently set a new target to save 1,000,000 trees through the sale of Sneki Snek plushies and eco-friendly merchandise. To galvanize the support of fans, Razer will announce a new piece of Sneki Snek merch at every 250,000 trees mark. Every piece of Sneki Snek merchandise sold will protect 10 trees and contribute to the enormous new goal of 1 million trees saved.