Maintain Altitude, a disruptive music game studio, announced the completion of its $500,000 pre-seed funding round, led by Hiro Capital with participation from angel investors behind hit games such as Candy Crush and Guitar Hero.
Founded in 2022 by music industry veteran Oliver “Ollywood” Moira and games industry expert Simon Prytherch, Maintain Altitude aims to revolutionise music entertainment. The studio is developing BeatHunter, a mobile game best described as “musical Uno”, slated for release in 2026.
Oliver Moira, Founder and CEO, brings 20 years of music industry experience, including co-founding BlackButter Records (acquired by Sony) and launching acts with 30 billion combined streams, such as the legendary GorgonCity. Simon Prytherch, Founder and CTO, contributes 30 years of games industry experience, having co-founded multiple successful games companies and held executive roles at Gamigo and Kwalee.
“This investment marks a significant milestone for Maintain Altitude,” said Moira. “We’re poised to push the boundaries of music gaming and deliver experiences that resonate with players worldwide. Our aim is aligned with music itself, to unite and delight.”
Spike Laurie, Partner at Hiro Capital commented, “When you combine the power of music and mobile games you create something hugely entertaining. I was hooked immediately when I saw first hand Oliver’s vision for a disruptive, novel and deeply fun product that bridges the two industries.”
The funding will accelerate game development and enable collaboration with key music industry rights holders. Maintain Altitude plans to grow its current team of employees and aims to soft launch Beat Hunter on iOS/Android in select markets in 2025, with a global release in 2026.
