MOONTON and Qiddiya City expand their partnership to grow MLBB esports worldwide

MOONTON and Qiddiya City expand their partnership to grow MLBB esports worldwide

MOONTON Games and Qiddiya City announced an extension of their partnership to bring elevated experiences to the Mobile Legends: Bang Bang (MLBB) tournaments to audiences worldwide. This extension further strengthens Qiddiya’s commitment to help grow the esports ecosystems of one of the world’s most popular mobile games.

Qiddiya City will bring online and offline activations in the M6 World Championship in Malaysia as the Global Presenting Partner, and premier MLBB Professional Leagues (MPLs), namely MPL MENA Seasons 5 and 6 and MPL Indonesia Seasons 13 and 14, as the Official Sponsor. The activations include the Qiddiya Play of the Day, which identifies and revisits the best in-game plays from any game through curated replays, and the Qiddiya Legends Award, which commemorates outstanding players and performances at the MPL Indonesia and MPL MENA.

Through this partnership, Qiddiya and MOONTON will provide additional multi-level support to MLBB competitive communities in key local territories, further solidifying their commitment to building and growing a sustainable environment for athletes and fans in key territories worldwide.
Adrian Cher, Esports Head of Business Development and Sales at MOONTON Games, said: “Our strengthened partnership with Qiddiya reinforces our commitment to deliver captivating experiences to global communities. Building upon our successful collaboration, this enhanced partnership will bring fans closer than ever to their esports heroes, through even more immersive entertainment features. As the first international game publisher to partner with Qiddiya, we’re grateful for their contributions to elevating and enriching the entertainment landscape.”
Mike Milanov, Chairman of the Advisory Board Gaming & Esports at Qiddiya, said: “Our continued partnership with MOONTON Games and MLBB is a testament to our shared vision for growing the global gaming & esports community. We’re proud to play a role in the continued success of MLBB, the regional MPL esports ecosystems, and M6. The goal is to level up our products, initiatives, and experiences together to serve this passionate community of fans.”
MLBB occupies multiple spots among the all-time most-watched esports events; the game’s esports events reach new viewership highs with every iteration. The recently-concluded MPL Indonesia Season 13 became the most-watched MPL event in the world with 2,225,961 Peak Concurrent Viewers (PCV), according to esports analytics platform, Esports Charts. MPL MENA has recorded consistent audience growth season-on-season and will conclude Season 5 on 15 July after recently undergoing an overhaul to reflect the league’s rapid growth and elevated status in the MLBB Esports ecosystem.
In December 2023, Qiddiya City became the first-ever Global Presenting Sponsor of the M5 World Championship which achieved the historic peak concurrent views (PCU) of 5,067,106, becoming the 2nd most watched esports event in 2023 and the 3rd most watched esports game of all time, according to esports analytics partner, Esports Charts.
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