On April 13, the first day of the holy month of Ramadan, Mobile Legends: Bang Bang- MLBB, a mobile multiplayer online battle arena (MOBA) game, launched a new event in the MENA region, inviting participants to create content for Facing the Champions-MLBB, and allowing them to receive a cash prize of $1 for every 1,000 views of their video.
With a total prize pool of $200,000, this reward is considered one of the highest prizes for a gaming event in the MENA region.
In Mobile Legends, users can team up with their friends, family or other players to fight enemies and kill monsters, and enjoy a sense of victory brought by the power of the team. Mobile Legends has seen an increase in its popularity in the Middle East, attracting thousands of players, thus, becoming the most popular game event in the region.
According to Google’s bestseller list, MLBB is now ranked third in the United Arab Emirates, fourth in Qatar, and seventh in Saudi Arabia and Kuwait. Besides, the number of downloads exceeded one billion, making it one of the most popular mobile games in the world.
According to Google, Mobile Legends ranks No. 3 in the UAE, No. 4 in Qatar and No. 7 in Saudi Arabia and Kuwait. The game has been downloaded more than 1 billion times and has held eSports events, tournaments and roadshows in different countries.
In order to give all players a better experience, MLBB cooperated with many major companies and agencies, such as the Saudi football team, when last December held its first official digital sport in the Middle East and North Africa region, by inviting two of the best soccer players, Yasser Al-Qahtani and Manaf Abu-Shogair, to attend their exhibition match. This mega event attracted millions of viewers, making MLBB-the Champions League top ranked in daily Twitter trends.