Manchester City has announced the launch of ‘The Ladder [Man City]’, a brand-new gaming experience that brings the world of City to the global phenomenon of Fortnite.
The Manchester City one-v-one map embodies the competitive, challenging, and dynamic spirit of the Club recently crowned Premier League champions for the fourth successive season.
Inspired by Manchester City’s ‘glyphs’, a series of symbols which represent a collection of recognisable icons within the City brand, gamers will immerse themselves in a City world with 11 themed arenas such as ‘blue moon’ level, inspired by the famous City anthem, and the ‘bee’ level, taking inspiration from the iconic Manchester worker-bee.
Designed with support from Karta, the map will see players strive to club the ranks in intense one-v-one matches, with their positions constantly changing based on their performances.
Winners ascend the ladder to the higher arena, while those who lose descend to the lower arena.
A champion is crowned by being the winner of the final round in arena one.
To celebrate the launch, the Club will release content across our channels during the men’s first team pre-season tour in the US with special activations planned around City’s first fixture against Celtic Football Club in Chapel Hill, North Carolina.
The Fortnite creative map is the latest development in the Club’s gaming and esports strategy, an area of focus for the brand in recent years.
Efforts to engage both football and esports audiences has seen City create bespoke experiences and tailored engagement opportunities such as unique co-branded collaborations, the implementation of professional esports teams across title such as Fortnite and dedicated esports content channels.
Nuria Tarre, Chief Marketing and Fan Experience Officer at City Football Group, commented: “We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy.
“The opportunity to build this world in Fortnite presented a fantastic way to increase our presence across the competitive gaming space, a natural crossover for our leading sports entertainment brand.
“This launch is a great new addition to our off-pitch fan engagement activations and we are excited to see a crossover of esports and football fans dive into this immersive City experience.
