KFC has launched a groundbreaking new campaign called Original Fake Games. This campaign aims to transform all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games.
With more than 100 million downloads of titles that never lived up to the ads that promoted them, KFC saw an opportunity: why not give gamers (and fried-chicken lovers) the real deal? By recreating the rolling-barrels saga, the giant-pin challenges, and that “trapped king” scenario, Original Fake Games delivers the fun and unpredictability those clickbait ads always promised but never delivered.
“Gamers know best what they want—so KFC is stepping into their world by turning those ‘fake’ ads into the real games they’ve always been curious about”, says Ahmed Arafa, Chief Marketing Officer at Yum. “We’re not just sponsoring or advertising; we’re offering something genuinely fun and unexpected that naturally fits into the gaming experience. Part of our strategy is to find unique and disruptive gaming ideas that will allow us to not only win but dominate in the gaming space. Both KFC’s Fake Games and Bribe Bucket offer much more than a fun gaming experience, but also disruption into the way brands look at gaming in the region“.
Joe Lahham, Managing Director at TBWA\RAAD, added: “This campaign flips a frustrating consumer experience on its head. We’ve taken the disappointment of fake ads and turned it into a moment of delight, proving once again that pushing creative boundaries leads to memorable brand experiences.”
The campaign goes beyond mere downloads; KFC is enlisting gaming influencers to test and review Original Fake Games, ensuring authenticity, driving word-of-mouth, and sparking conversation across social media. Clever digital placements also target audiences where fake game ads typically appear, with KFC’s real ads leading directly to actual playable content.
Original Fake Games are now available for free download on the Apple App Store and Google Play Store. Because why settle for fake ads when you can enjoy the real deal—one download at a time?
You can download the app in the App Store and Google Play by clicking here.
