Gismart and Snap have announced a multi-game, cross-platform partnership to globally launch Gismart’s second game on Snapchat, Crazy Run, and integrate Bitmoji into Gismart’s games, starting with Perfect Expert 3D. Gismart brings its expertise in making fun, accessible and highly engaging games to Snapchat and Snap is extending its technology and bringing its social and interactive tools to Gismart’s native (iOS/Android) titles through Bitmoji for Games.
Crazy Run, the latest Gismart release for Snap Games, is a real-time competitive multiplayer game that allows players to play as their Bitmoji to overcome unusual obstacles on the way to the finish line. Soft launched in February 2021, Gismart doubled the retention rate by adding the friend-matching feature, so Snapchatters can match with their friends before matching with other Snapchatters. The game has already reached 7 million players.
As an early adopter of Bitmoji for Games, Gismart is introducing Bitmoji to their hyper-casual title Perfect Expert 3D. With Bitmoji for Games, game developers can personalize the player experience by bringing Bitmoji avatars to mobile, PC and console games. During testing, the integration boosted Day 1 by 20%, and ad impressions per DAU by 60%. Perfect Expert 3D is a home building simulation game that arms players with the ultimate set of tools to find solutions to common home maintenance problems and handle chores. The game has powered 314 million game sessions and sees 3 million daily game sessions on average.
The multi-game partnership demonstrates Gismart’s commitment to developing games for Snapchat and incorporating Bitmoji for Games in its own mobile gaming apps.
“Color Galaxy has been a hit on our platform with over 45M Snapchatters playing since launch,” said Pedro Rodrigues, Head of EMEA Games Partnerships at Snap. “We’re thrilled to expand our partnership with Gismart to bring more games to our growing community of 265 million daily Snapchatters and help personalize the player experience across Gismart’s iOS and Android games with our Bitmoji Avatars.”
