Galaxy Racer signed a new partnership with STZA (Special Technology Zones Authority) and also announced to host the biggest esports tournament in Pakistan with esports titles such as Tekken, PUBGM and FIFA that offers a total winning prize of 100,000 USD. It is scheduled to be held in December 2021. The event will also be hosting an Influencer Con, and a Toys and Gaming Festival, bringing the world of entertainment to Pakistan. Further details will be announced soon.
The tournament will be the first in Pakistan to be televised nationwide through a partnership with Ten Sports Pakistan.
Galaxy Racer has recently announced its partnership with celebrity entrepreneur Fakhr-e-Alam as part of its South Asia expansion plans to grow the local ecosystem, with Fakhr-e-Alam spearheading Galaxy Racer Pakistan. Pakistan has recently legitimized esports in 2021, by granting it the ‘regular sports’ status, a big win for the esports industry in Pakistan.
With the rise of mobile games, developing countries have been recognised as one of the largest untapped emerging markets for esports and gaming. With 100 million broadband subscribers, Pakistan’s gaming scene has the potential to dramatically evolve and many youngsters have already made their mark. Earlier in 2021, Galaxy Racer signed Nyle ‘Nyle’ Hasan, the country’s top Fortnite player.
Galaxy Racer has a global footprint with over 400 million followers worldwide, with over 2 billion monthly views. Esports has gradually grown in popularity over the years and the global market is set to reach US$1 billion for the first time in 2021, according to a report by esports data intelligence firm, Newzoo.
Fakhr-e-Alam, CEO of Galaxy Racer Pakistan commented, “This is the beginning of esports and influencer marketing in Pakistan. We are all set to take Pakistani gamers and influencers to the rest of the world. With a vibrant youth and huge digital growth, we will see a massive paradigm shift in gaming and content consumption in Pakistan. Galaxy Racer’s aim is going to be simple and that is to fuel this growth at lightning speed.”
Amer Hashmi, Chairman of STZA, commented “We are delighted to welcome Galaxy Racer to Pakistan. At STZA, we look forward to working with Galaxy Racer in establishing a better and healthier video gaming environment for Pakistani youth and create an atmosphere of further investment and growth in this segment in Pakistan.”