G2 Esports announce a global partnership with global luxury fashion brand leader Ralph Lauren. Sharing a pursuit of excellence, G2 and Ralph Lauren will collaborate together in 2021 across multiple campaigns and events while also launching a series of digital-first activations on platforms such as TikTok and Twitch, in addition to global campaigns and events.
Made to Win meets Made to be Worn. We’ve always been known for winning in style and now we’ll confidently be wearing in style. We are proud to announce our partnership with global luxury fashion brand leader Ralph Lauren as they join the #G2ARMY as our exclusive fashion outfitter.
Ralph Lauren Chief Digital & Content Officer, Alice Delahunt, said “Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms. It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment”
One such campaign is the Ralph Lauren Wimbledon campaign, which celebrates Ralph Lauren’s 16th year anniversary as the official outfitter of The Championships, and sees our League of Legends star, Martin ‘Rekkles’ Larsson, feature among some of the biggest global athletes.
Carlos ‘Ocelote’ Rodriguez, Founder, and CEO of G2 Esports expressed his excitement about the partnership and said “Today is one of the most special days in my life and G2’s history. A brand I have loved for many years is now part of the G2 family. Ralph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing. With their support, we will continue to thrive and elevate the way we entertain you. As a lifelong gamer and proud founding CEO, seeing Ralph Lauren enter this industry is an incredible moment I will never forget. I could not be more excited to share with all of you what’s coming.”
