G2 Esports is now extending its partnership with Shikenso Analytics, a German analytics firm, to amplify its partnership strategies. With 12 teams strategically placed across various esports titles, G2 has collected 180+ championship titles in their trophy cabinet.
G2’s dominance in the world of esports has been possible thanks to its world-class rosters backed up by a leadership team that strives for excellence. G2’s goal for 2024 is to expand beyond the horizon as they strengthen their winning mentality and allow their rosters continuous access to all the support they need. This is where Shikenso Analytics comes in with its state-of-the-art AI solutions that will help G2 gain more valuable insights and evaluate its relationships with partners.
G2 will extend its partnership with Shikenso for 2 years after a productive collaboration in 2023 to continue to be the best. The organisation will continue to use Shikenso Analytics’ AI solutions to monitor and optimize partnerships across social and streaming platforms, as well as to enhance its performance metrics and strategic decision-making procedures.
This will elevate performance metrics and brand presence and strengthen long-term relationships with partners such as Mastercard, RedBull, Lenovo, Logitech, Ralph Lauren, and more. The sponsorship data provided by Shikenso will also empower future partnerships and help establish data-driven campaigns and strategies.
Sabrina Ratih, Chief Operations Officer at G2 Esports, said, “As we continue to innovate and grow globally, it’s essential for us to keep our finger on the pulse of data and analytics in order for us to keep delivering world-class services for our partners and foster data-informed decision-making across the business.”
“It’s a great achievement for us when an organisation like G2 Esports places so much value on our work that they extend our partnership for another 2 years. It gives us the confirmation that we are doing the right thing for the world of esports analytics and it motivates us to continuously improve our offerings for our valued clients and partners,” said Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso Analytics.
