Abu Dhabi Gaming announces an exclusive collaboration with Ubisoft to launch the highly anticipated Assassin’s Creed Shadows in the UAE. The launch event will take place during Ramadan Arcade at Manarat Al Saadiyat from March 20th to March 23rd, 2025. It will offer an immersive experience that transports attendees to Japan’s late Sengoku period, the setting of the latest instalment in the iconic franchise.
As part of the activation, Ramadan Arcade will feature a dedicated Assassin’s Creed Shadows zone, where visitors can spend time in a unique environment inspired by 16th-century Japan that brings the game’s world to life. Attendees will have hands-on gameplay opportunities alongside other interactive experiences and exclusive behind-the-scenes content, making this event a must-visit for gamers, fans of the franchise, and pop culture enthusiasts alike.
Ubisoft’s latest game in the Assassin’s Creed franchise is its first entry set in Feudal Japan, and the first in the series to feature two playable protagonists. The game will let players assume the roles of both Samurai and Shinobi, exploring a vast, open-world epic adventure filled with action, strategy, and stealth. Assassin’s Creed Shadows releases globally on March 20th on PlayStation 5, PC and Xbox, and Ramadan Arcade will serve as the regional hub for fans to celebrate the game’s launch in a truly authentic setting.
“We are excited to collaborate with Ubisoft to deliver an unforgettable gaming experience in Abu Dhabi,” said Marcos Muller-Habig, Director of Abu Dhabi Gaming. “Ubisoft has been a valued partner of Abu Dhabi Gaming, and together, we are committed to bringing world-class gaming experiences to the region. Ramadan Arcade provides the perfect platform to launch Assassin’s Creed Shadows, blending cultural celebration with a unique and immersive gaming showcase.”
Ubisoft has played a key role in Abu Dhabi’s gaming ecosystem for over a decade, with the world-renowned publisher having established its regional hub in the emirate in 2011. Today, the company’s Abu Dhabi studio employs more than 60 people across development, programming, design and more.
“We are absolutely thrilled to offer our fans in Abu Dhabi an exclusive opportunity to immerse themselves in the next generation of Assassin’s Creed,” said Gareth Evans, Ubisoft MEA & Türkiye Territory Director. “With our ever-evolving partnership with Abu Dhabi Gaming, we’re bringing a new Assassins Creed experience to the region with Assassins Creed: Shadows. This collaboration not only highlights Abu Dhabi’s growing influence as a gaming hub, but also offers players cutting-edge gameplay, groundbreaking graphics, and an unforgettable Assassin’s Creed world to explore.”
The launch event will allow fans to be among the first in the region to experience Assassin’s Creed Shadows on the week of its official release while allowing them to gain exclusive insights into the game’s development and creative vision, as well as participate in a variety of themed activities designed to bring the Assassin’s Creed universe to life. Follow the link below for more details about the event, including how to register: manaratalsaadiyat.ae/en/seeanddo/weeklyschedule/ramadan-arcade/
