The Esports World Cup Foundation (EWCF) today highlighted the role of its Founding Partners – stc group, Qiddiya, Jameel Motorsport, and Sony Group Corp (Sony)– in powering the world’s largest esports event. Each represents a strategic commitment to the future of esports through innovation, investment and integration across the EWC ecosystem – from infrastructure and live activations to original content and fan engagement.
“Our Founding Partners are fundamental to the experience we deliver,” said Mohammed Al Nimer, Chief Commercial Officer of the Esports World Cup Foundation. “Whether it’s broadcast infrastructure, venue design, simulation or storytelling, these collaborations power the best of what esports can be – for players, creators and fans worldwide.”
stc group, Saudi Arabia’s leading digital enabler, powers the technical and operational backbone of EWC. As part of a three-year partnership through 2027, stc delivers high-speed connectivity, low-latency server performance and 24/7 network operations at scale.
At EWC 2025, stc is naming partner of three key venues: the stc Esports Arena, the tournament’s largest stage, hosting events for VALORANT, League of Legends, FC 25, Counter-Strike 2 and more; the stc Gaming Hall, a hub for community tournaments and fan activations; and the stc tv Esports Studios. Inside the Gaming Hall, stc showcases its digital ecosystem – including Qitaf, stc tv and mystc – through interactive games, product demos and a live-stream zone. Fans can also create digital avatars at the stc Hero Hub, designed for the EWC audience.
Qiddiya continues to shape the long-term vision of EWC, with future seasons set to be hosted in Qiddiya’s Gaming & Esports District. At EWC 2025, it presents the Qiddiya Arena – the home of Battle Royale hosting competitions for Apex Legends, PUBG, Call of Duty: Warzone, and Free Fire – and the Qiddiya Player Lounge, a premium space for pro players’ training and recovery. The Arena debuts a stadium-style layout that brings fans closer to the action, creating a live sport atmosphere never before seen in esports. On site, fans can also preview plans for Qiddiya’s future Gaming District – a global hub for esports competition.
Jameel Motorsport brings high-performance competition to life at the Jameel Motorsport Park – an interactive venue for all ages. From motion simulators and go-karting to displays and skill challenges, the park blends motorsport heritage with gaming energy. A live leaderboard tracks top scores, while four booths along the Boulevard showcase the GR series – including the Supra used in Jameel Motorsport competitions and stunt events. This year, the experience is further enriched through the participation of SEGA, bringing Sonic The Hedgehog into a co-branded fan zone at the Jameel Motorsport Park.
Sony connects its music, film, gaming and anime divisions to deepen EWC’s cultural impact across storytelling, merchandise and fan experiences. This includes Level Up – a five-part documentary from This Machine, part of Sony Pictures Television, directed by Emmy winner R.J. Cutler – which premiered globally on Amazon Prime Video. The series offers a character-driven look behind the inaugural World Cup. The partnership includes major activations from PlayStation and Crunchyroll, featuring fan-favourite IP such as One Piece, Gachiakuta and Kaiju No. 8. Sony is also supporting anime and manga experiences within EWC’s Japan Park, spotlighting iconic IPs like Attack on Titan, Blue Lock and Gundam – all designed to celebrate Japanese culture and elevate the fan experience.
To celebrate its 2025 Founding Partners, the Esports World Cup Foundation has launched a dedicated marketing campaign spotlighting their role in shaping the future of global esports.
In addition to the Founding Partners, EWC 2025 is supported by a global coalition of brands, including (in alphabetical order): AlBaik, Amazon, Aramco, Barn’s, Cenomi, Dr. Sulaiman Al Habib, Hilton, HONOR, Lenovo, OBSBOT, PepsiCo, Saudi Airlines, Saudi Tourism Authority, Secretlab, and Spotify.
