EGA and Acer launches ‘It Lies Within’ campaign

EGA and Acer launches ‘It Lies Within’ campaign

The Esports & Gaming Agency (EGA) and Acer partnered to launch Predator’s popular ‘It Lies Within’ campaign in the MENA region. The campaign is a Predator original that includes a one of a kind three-part miniseries that focuses on the power that lies within gamers and what they can achieve with the performance of the latest technology from Predator Gaming.

“We were very excited to kickstart and launch It Lies Within.” said Michele Montecchio, Country Manager, Acer Middle East. “With the vision and energy of what It Lies Within represents, we believe that EGA share our goal to showcase that gamers can be empowered by the technology and performance of Predator gaming devices. Montecchio continued, “The Middle East gaming community continues to impress everyone with its growth, and Predator is committed to contributing to the development of the gaming community – both on a grass roots and professional level.”

The ‘It Lies Within’ campaign was extended by locally amplifying the mini-series by collaborating with two of the region’s biggest gaming influencers who hosted watch parties and highlighted powerful Predator products on their social media channels. Competitions were held in which Predator products were also given away to fans of Predator on their channels.

The ‘It Lies Within’ campaign ended with a community based Fortnite e-sports tournament with a $2,000 prize pool. The invitational tournament occurred in early March and was hosted by one of the region’s biggest Fortnite casters. The invitational was a perfect opportunity for Fortnite pro players to get their chance to shine and share their “power” with the community.

“We are proud to be associated with Predator to launch the It Lies Within Campaign Karim Mousa, Director at EGA. “With our legacy of fostering the gaming community from the ground up, we know that a gamer is as powerful as the hardware they use and having the best gear provides an edge over the competition. With Predator’s stellar line up of gaming hardware that provides this, it’s a perfect opportunity to build upon the community.”

The campaign reached millions of players across the Middle East, and was viewed by thousands of live audiences:

  • 4.2 Million social media reach
  • More than 325,000 views of video & streamed content
  • 100 Esports players participating in the invitational tournament

Delivering on engagement and innovation in the regional video gaming industry, the Esports & Gaming Agency (EGA) have been at the forefront of the rapidly growing Middle East gaming & esports market. The agency brings a core focus on transparency and championing the community to create a robust and fair gaming scene in the region.

With a team that has over 5 years operational and execution experience in the Middle East gaming & esports scene, EGA have seen success establishing multiple partnerships with some of the world’s biggest brands & region’s most prolific influencers.


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