Black Shark, the cutting-edge gaming technology company, today announced the launch of its new brand identity, with redesigned visual identity and new corporate slogan “Game is Real”.
Black Shark aims to provide the unmatched and unique gaming experience by its hardware, software and services, and create the best gaming world with global gamers. The evolution of the brand identity will mark a starting point of the company for marching toward another significant milestone, expecting far-reaching effects on company development, product definition, brand recognition as well as the positive impact on the cooperative partnership in Black Shark’s gaming eco-system.
As the leader in the gaming smartphone industry, Black Shark has successfully broadened its footprint globally in only two years since its establishment. Thanks to its strong capability of technical innovation and profound understanding of the industry and users, Black Shark has attained more than 1 million global users, occupied the largest market share in the gaming smartphone market segment in China, in the meantime, earned unneglectable brand publicity all over the world. What lies behind the evolution of brand identity is Black Shark’s deep insight of the industry and clear strategy for future development.
Harrison Luo (Yuzhou Luo), CEO of Black Shark, said “Through two years of exploration and growth in the industry, Black Shark highly affirm the gaming smartphone market segment is proven and well worth expectation. The more subdivided the market segment, the fiercer industrial competition existence, which exactly reflects the path we chose to take is the right way to breakthrough. Black Shark will never place our brand positioning in the traditional smartphone industry. Instead, we keen to embrace and understand our core users, we are willing to develop and evolve together with the gaming industry.”
“For example, Black Shark has announced the new cooperation with Tencent Games last month. In the future, the two companies will join forces in gaming hardware and software development to jointly explore the bright future of gaming mobile industry. With the new brand identity announcement, Black Shark declares our goal is to provide the ultimate gaming experience by gaming devices and accessories, to build the comprehensive Black Shark gaming eco-system, and create the best gaming world with global gamers.” Luo said.
In a statement Black Shark says that it has renewed the whole brand visual identity system including logo, font and color tone, to enhance brand recognition. The redesigned logo keeps the basic structure of two swimming sharks with smoothly re-shaped enhancement, which remains highly recognized and familiar to the public as the symbol of the brand. The new series of font in flattening design style, significantly evoke a feeling of modern and fashion. To generate a greater scale of impact of the new brand identity, Black Shark has prepared a release of various derivative products featured in strong hard-core gaming style, as the carrier to deliver the new brand identity.