Bigo Live announced its exclusive partnership with the Mobile Legends: Bang Bang (MLBB) M6 World Championship as the official livestreaming partner for the third consecutive year. This ongoing collaboration underscores Bigo Live’s deepening commitment to empowering the gaming community, fostering meaningful connections among esports enthusiasts, and enhancing the interactive livestreaming experience for audiences in the Middle East and North Africa (MENA) region.
As mobile esports continues to thrive in MENA, particularly in Saudi Arabia, this year’s partnership promises an unparalleled viewing experience for gaming enthusiasts. Bigo Live offers comprehensive coverage of all stages of the MLBB M6 World Championship, broadcasting live from the Wild Card Stage, beginning November 21, 2024, to the Grand Final on December 15, 2024. Through this exclusive partnership, Bigo Live is set to immerse fans in the excitement and intensity of this world-class esports competition.
Bigo Live is taking its partnership with the M6 World Championship to new heights with exclusive tournament coverage, bringing fans closer to the action. The livestream features all the electrifying moments of the Wild Card, Swiss/Knockout, and Grand Final stages, providing a thrilling experience for viewers. Fans can also join in on the fun with a special Grand Final Watch Party hosted by top content creators Restart (ID: 766558500) and Stoned (ID: 113293391), exclusively on Bigo Live.
Beyond the livestream, Bigo Live also offers fans unique ways to engage with the competition through interactive contests and discussions within the Mobile Legends community via Community feature on the platform. This initiative fosters deeper connections among viewers and fans, creating a sense of community and excitement throughout the duration of the tournament.
Bigo Live MENA is also continuing its efforts to foster local talent with the Bigo Open Championship (BOC), a regional esports competition that showcases top-tier teams such as GeeKay Esports, R8 Esports, and AXE Mena. By providing a competitive stage for both emerging and established teams, the BOC serves as a key opportunity for regional players to demonstrate their skills and make a name for themselves on the global esports stage.
The BOC is just one example of Bigo Live’s commitment to supporting the grassroots esports community in the MENA region. With bi-monthly tournaments, the BOC continues to offer fresh opportunities for aspiring players and teams, reinforcing Bigo Live’s integral role in shaping the future of esports in the region.
Mobile esports, particularly MLBB, has seen a meteoric rise in Saudi Arabia, fueled by the country’s high mobile penetration and the enthusiasm of a young, tech-savvy population. With over 530 million hours watched in games like Mobile Legends, Bigo Live’s strategic involvement in the M6 World Championship is designed to meet the growing demand for immersive esports content across the region. Saudi Arabia, which accounts for 85% of gaming enthusiasts in the MENA region, continues to drive the gaming industry’s growth, with the esports market in the region expected to soar to $6.8 billion by 2030.
“We are excited to continue our partnership with the MLBB M6 World Championship for the third consecutive year,” said Ian Goh, Director at BIGO Technology. He continued, “the collaboration is a clear reflection of our ongoing commitment to supporting the growth of esports in the Middle East. With Saudi Arabia emerging as a global leader in mobile esports, we are proud to play a role in this expansion, working alongside the Saudi Esports Federation and other key stakeholders. The Kingdom’s National Gaming and Esports Strategy is incredibly inspiring, and we look forward to continuing our efforts to improve the gaming ecosystem and help unlock the full potential of the region’s talent. At Bigo Live, we are dedicated to providing a platform that elevates both local and regional esports, connecting passionate fans and empowering players across the MENA region.”
As part of its ongoing commitment to the gaming community, Bigo Live will also be streaming The Game Awards 2024 on December 12th, providing fans exclusive access to the biggest night in gaming. This move is part of Bigo Live’s broader strategy to bring major gaming events to the MENA region, following previous successful partnerships such as the Esports World Cup in Riyadh earlier this year.
Bigo Live remains dedicated to its growing user base across the MENA region, offering gamers an interactive platform that brings top-tier content to their fingertips, in Arabic, their local language. As the esports and gaming landscape continues to evolve, Bigo Live is dedicated to expanding its influence, supporting regional talent, and delivering unrivaled live streaming experiences. The future of gaming in MENA is bright, and Bigo Live is proud to be at the forefront of this exciting journey.
