ASUS Republic of Gamers (ROG) today announced the unveiling of its experiential booth under the theme “The ROG Lab” at COMPUTEX 2025, marking a bold evolution as the brand approaches its next decade of revolutionary gaming innovation. The showcase underscored the unwavering ROG commitment to pushing boundaries and inspiring the gaming community through forward-thinking design and technology.
The ROG Lab goes beyond hardware, plunging into the brand’s creative engine with exploratory concepts and cutting-edge prototypes developed entirely in-house. It brings the “0 to 1” ROG philosophy to life, transforming raw ideas into bold new experiences that ignite the imagination of gamers worldwide.
From high-performance motherboards, graphics cards, and PCs to immersive monitors and precision-engineered peripherals, the ROG Lab doesn’t just unveil the latest gear from ASUS and ROG—it reveals the technologies and creativity behind every innovation. Driven by research, rigorous testing, and boundless imagination, the ROG booth redefines what’s possible, delivering unmatched and captivating experiences for gamers of every level.
This spirit of innovation was recognized at the COMPUTEX Best Choice Awards 2025, where ROG earned multiple honors. The ROG Harpe II Ace wireless gaming mouse received the Best Choice Sustainable Tech Special Award and the Best Choice Category Award for its blend of ultralight, high-performance engineering and sustainable design. Built with next-generation eco-conscious materials and packaged entirely plastic-free, the Harpe II Ace sets a new benchmark for sustainable gaming without sacrificing performance. ROG also received Category Awards for the ROG Strix Ace XG248QSG monitor, the ROG Falcata 75% split gaming keyboard, and the ROG Zephyrus G14 laptop, reinforcing its leadership across displays, peripherals, and gaming laptops.
