Esports Mogul Limited has partnered with Team Secret to launch the Team Secret Branded Hub as well as host Team Secret branded tournaments over the next 12 months across some of the largest esports game titles in the world. The tournaments will be open to all gamers including other teams, amateurs, semi-pro, and pro players
Mogul and Team Secret have entered into a revenue-share arrangement with respect to the fan membership subscription model, whereby Mogul will pay Team Secret between 40% and 45% of the fan membership fees, based on the number of monthly subscribers. The fan membership subscriptions benefits Team Secret by creating a new strong revenue source for the team, and for Mogul represents a further monetisation of its world-class technology.
Team Secret is a top-ranked esports team with significant reach across the globe with a fan base of over 2 million on social media and Discord combined. Team Secret received the highest fan support of any team at The International 2019 where they competed for a share in US$34 million, and remain one of the world’s most talked about teams on Twitter. Team Secret have run professional teams in Dota 2, Rainbow Six Siege, Fortnite, APEX Legends, PUBG Mobile and Age of Empires II, and have recently launched the first esports branded alcoholic beverage, ‘AFK’ – a craft beer.
Team Secret is consistently recognised as thought-leaders of the industry and is regularly featured in mainstream media stories about the esports category growth and development such as their CEO’s recent appearance on CNBC’s Squawk Box.
Fans who transact with Team Secret’s Branded Hub will receive member benefits including cash and ‘money can’t buy experiences’.
Team Secret is a global team with 7 teams and pro players from across 15 different markets and represents an additional extension of Mogul’s reach particularly given the teams’ strong roots in North America as it looks to become the premier destination worldwide for esports fans and gamers.
Mark Warburton, Chief Marketing Officer of Mogul commented “This is an exciting time for Mogul as not only is Team Secret a top team to partner with, but this signifies our ongoing worldwide expansion and reach with a major esports partner and is a key step in broadening our global network.
“We’re focused on building partnerships with three types of customers; video game publishers, esports teams and esports organisers. What this partnership with Team Secret means for Mogul is, we are now further executing a critical step in building our presence with esports teams globally.”
John Yao, Team Secret’s Chief Executive Officer, says Team Secret are excited about the opportunity to get closer to their fans and run their own branded tournaments and fan membership service using Mogul’s state-of-the-art platform.
“Team Secret identified an opportunity where we wanted to engage with our community and run community focused tournaments and a value added memberships, but we did not have the right platform or partner to do so. Our partnership with Mogul delivers a great solution through their technology, platform and team to solve for this.”
Branded Hubs are highly attractive for teams such as Team Secret who are able to centralise their branding and marketing efforts, as well as design and host their own bespoke tournaments. Branded Hubs are a way for gamers to establish profiles on Mogul to include their own marketing and branding, such as supporting their team, league, or company as well as promote their own events with a high level of customisation.