Mogul partners SARENA to promote esports in Saudi Arabia

Mogul partners SARENA to promote esports in Saudi Arabia

Australian eSports platform, Mogul partners with Saudi Arabia’s leading esports organisation and esports venue operator SARENA to promote esports in the kingdom. SARENA ihas exclusive rights from the Saudi Arabia Federation for Electronic & Intellectual Sports (SAFEIS) to run high profile tournaments and leagues such as the ESaudi Professional League (eSPL) and the Electronic Prince Mohamed Bin Salman Cup (the eMBS Cup). The eSPL and the eMBS Cup are Xbox and PS4 FIFA competitions part of the FIFA Global Series of events which lead into the FIFA eWorld Cups.

SARENA also operates an 2,000 sqm esports venue in Saudi Arabia, SARENA SAFEIS and also runs an esports academy as well as a professional studio. The Mogul platform will be implemented at the SARENA SAFEIS and across SARENA and CSCC’s other venues and partners, which will significantly reduce their administration and marketing costs as well as driving more gamers and fans into events.

Mogul will work with SARENA to establish an Organiser Hub including the subscription model which will attract fans and gamers across the Middle East with priority access to SARENA tournaments, VIP access to offline facilities, discounted event tickets, work experience opportunities for students in CSCC and Mogul’s development teams, and exclusive merchandise and content.

In addition to other recurring tournament series and leagues to be operated using the Mogul platform by SARENA, Mogul and SARENA are in the final stages of planning a new major regional tournament which will provide a further demonstration of the Mogul platform’s ability to manage and market largescale events with ease.

Additionally, through this partnership, Vanguard, a regional esports management business in the Middle East focusing on scouting, training, venue management, and league management will also adopt the Mogul technology across its primary operations including esports academies, exhibitions, live streaming and content creation, and talent management.

SARENA’s Executive Manager, Hiba AlMubayedh, commented “We are thrilled to be partnering with Mogul to provide us with access to their industry-leading technology offering including its tournament management platform and the Organiser Hubs. Through this partnership, we will be able to deliver a better and more attractive offering to gamers, fans, and esports brands across the Middle East, as well as develop a new revenue stream for our operation.”

Mogul’s Managing Director, Gernot Abl, commented “Mogul’s partnership with SARENA is significant, representing first-of-kind access to an entirely new market – the Middle East – and does so with a highly respected brand.

“Our ability to not just attract teams such as Alliance, but also venue operators and promoters such as SARENA, as well as esports scouts and talent managers such as Vanguard, demonstrate Mogul’s diverse global revenue opportunities, and significant untapped potential which we continue to realise”.

Mogul’s Chief Strategy Officer, Mick O’Kane, commented “SARENA is a great addition to Mogul’s strategic partner group. These partnerships further validate the value potential we strive to unlock with esports organisations using to engage their communities. Together we hope to grow the partnership in support of their ambitions with SAFEIS and develop a stronger esports community in this key region.”

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