Esports Mogul announced that it has entered into an strategic partnership with Mineski Global, the largest esports organisation in Southeast Asia.
Mineski’s operations include Mineski Infinity, the leading cyber cafe franchise in Southeast Asia, Mineski Events, an esports event organiser with full on-ground teams in a number of Southeast Asian markets, and other companies that span marketing services and talent management. Mineski’s strong presence is highlighted with over 130 cyber-cafes across the region. With over 200 million video gamers all over Southeast Asia across various social channels, professional influencers, esports athletes, live events, marketing programmes and cybercafes targetable, the region presents a significant opportunity for the expansion of Mogul’s subscriber base.
Recognized as the fastest-growing gaming region, this burgeoning market generated $4.6 billion in 2019, up +22.0% year-on-year. Forecasts expect demand to only increase as internet becomes more accessible in the area and mobile devices become more affordable for consumers.
Ronald Robins, Chief Executive Officer at Mineski Global said “We’re very excited to enter this strategic partnership with Mogul where we will now launch a Branded Hub, offer online tournaments and events across the Southeast Asian region, as well as roll out Mogul’s platform at our gaming cafes. Mogul offers Mineski an exciting way to engage with our existing fans and audience, as well as develop new ways of increasing that audience on a global scale – particularly with novel initiatives such as group subscriptions enabled by Mogul’s platform.”
Under the terms of the Strategic Partnership, Mineski will launch a Mogul Branded Hub, and will be the primary esports tournament platform provider for Mineski’s Southeast Asian events, specifically its city-based tournament league. Mineski and Mogul will also explore the roll out of Mogul’s Platform across all Mineski’s cybercafes throughout Southeast Asia and at future live events managed by Mineski. Mogul and Mineski will also launch Pay Per Play events for Southeast Asian gamers.
Managing Director of Mogul, Gernot Abl, said “Partnering with Mineski brings Mogul to the largest esports organisation in Southeast Asia, covering live and online events, online tournament series, cybercafes, as well as marketing and promotions programmes in the region. Mogul and Mineski will work closely over the coming months in advance of the launch of Mineski’s Branded Hub and commencement of our joint marketing activities.”
Mogul and Mineski will collaborate on the development of additional revenue streams. Mogul will retain 50% of all tournament, event, and sponsorship revenue generated through the partnership. The term of the strategic partnership is 5 years, with a 2 year minimum period, followed by 3 additional annual roll-over periods.
Mineski and Mogul are collaborating on several customisations and integrations requested by Mineski on the Mogul Platform. Mineski expects to launch its Branded Hub and commence joint marketing activities by Q2 2020.