At GITEX Shopper Autumn 2017, being held at the World Trade Centre, Dubai, from 23rd to 30th September, Dell has launched its ‘8 Wonders of Dubai’ with Dell Gaming campaign. The campaign offers shoppers an opportunity to discover the extravagance of Dubai through eight exceptional experiences.
Shoppers at the week-long event will be presented with an opportunity to win 8 unique experiences in Dubai every day, such as a hot air balloon ride, exclusive hotel stays and experiences, amusement park entry, shopping vouchers, and much more. The campaign directly reflects Dell’s commitment to delivering the best possible gaming experiences and solutions for players of all levels and budgets.
“With Dell’s ‘8 Wonders of Dubai’ Gaming campaign we aim to show our appreciation to our gaming audience and reaffirm our commitment to drive customer experience par excellence.” said Arun Mittal, Regional Consumer Sales Manager, Middle East and Africa at Dell. “For gamers, getting further into the game, and making every experience immersive, is a priority. Likewise, the passion of our gaming audience for Alienware and Inspiron Gaming series equally feeds our drive to deliver bleeding-edge innovation, design and performance that we continue to exceed expectations and deliver on their requests.”
While Alienware caters to gamers wanting a high-performance, premium PC gaming rig, there is an unmet need for performance gaming systems that are more affordable. Recognizing that not everyone plays the same way, the soon-to-be launched refreshed line-up of Inspiron 15 7000 Gaming series, featuring even more powerful graphics options, gives gamers a better range of price points and systems ready to game straight out of the box.
To participate in the “8 Wonders of Dubai” with Dell Gaming campaign, shoppers will need to buy a laptop from the Dell Gaming portfolio – Alienware series or Inspiron Gaming series – from any retailer present at the event and gain a raffle ticket. This ticket will be available at the Dell competition stand at the event.
A highly-anticipated fixture on Dubai’s annual calendar and a must-visit for technology enthusiasts, GITEX Shopper Autumn 2017 brings together the biggest retailers and brands under one roof for eight days of unmatched deals. In the celebration of all things tech, Dell will also provide a sneak peek into its refreshed line-up of laptops featuring the most awaited 8th Generation Intel Core processors.